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International consumer behavior in the 21st Century : impact on marketing strategy development

Author: A Coskun Samli
Publisher: New York, NY : Springer, ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: A Coskun Samli
ISBN: 9781461451259 1461451256 1461451248 9781461451242
OCLC Number: 822262760
Description: 1 online resource
Contents: Introduction --
Developing a Competitive Advantage --
Culture and Its Powerful Impact --
Culture Driven Values --
Different Classification and Analysis of Cultures --
A Model of International Consumer Behavior --
Social Class Impact Modified with Hierarchy of Needs --
Social Contagion of Global Consumers --
Diffusion of Innovation in Different Global Markets --
Country of Origin, Country of Production, and Country of Assembly --
International Market Segmentation Based on Consumer Behavior --
International Consumer Involvement in Purchase Decisions --
International Consumer Learning Is Different in Different Cultures --
Marketing Strategy for Global Luxury Products --
International Gift Giving --
Strategizing International Marketing and a Research Agenda.
Responsibility: A. Coskun Samli.

Abstract:

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with  Read more...

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