skip to content
International dictionary of public management and governance Preview this item
ClosePreview this item

International dictionary of public management and governance

Author: Gambhir Bhatta; D Gasper
Publisher: Armonk, N.Y. : M.E. Sharpe, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats

Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts  Read more...


(not yet rated) 0 with reviews - Be the first.

More like this


Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Genre/Form: Dictionaries
Dictionnaires anglais
Additional Physical Format: Online version:
Bhatta, Gambhir.
International dictionary of public management and governance.
Armonk, N.Y. : M.E. Sharpe, ©2005
Document Type: Book
All Authors / Contributors: Gambhir Bhatta; D Gasper
ISBN: 0765612615 9780765612618
OCLC Number: 56880020
Notes: New Zealand author.
Description: xvii, 687 p. ; 24 cm.
Contents: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples. Key changes in the Fourth Edition include:* A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today * Increased coverage of communication planning * Added focus on the importance of media strategy early on in the book through a new chapter * A new chapter on evaluating media vehicles, filled with up-to-date examples * Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular * A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media * A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media * A new chapter on international advertising * A new chapter on campaign evaluation. An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Other Titles: Dictionary of public management and governance
Responsibility: Gambhir Bhatta ; foreword by Des Gasper.


Editorial reviews

Publisher Synopsis

"A masterful summary of what policy analysts, public managers and public service providers need to know and why."

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data

Primary Entity

<> # International dictionary of public management and governance
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "56880020" ;
   library:placeOfPublication <> ; # Armonk, N.Y.
   library:placeOfPublication <> ;
   schema:about <> ; # Bestuursorganisatie
   schema:about <> ; # Administrative agencies--Management
   schema:about <> ; # Verwaltung
   schema:about <> ; # Administration publique--Gestion
   schema:about <> ;
   schema:about <> ; # Management
   schema:about <> ; # Overheidsmanagement
   schema:about <> ; # Administration publique (Science)
   schema:about <> ; # Gestion
   schema:about <> ; # Management
   schema:about <> ; # Public administration
   schema:about <> ; # Administrative agencies--Management
   schema:about <> ; # Public administration
   schema:alternateName "Dictionary of public management and governance" ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <> ; # D. Gasper
   schema:copyrightYear "2005" ;
   schema:creator <> ; # Gambhir Bhatta
   schema:datePublished "2005" ;
   schema:exampleOfWork <> ;
   schema:genre "Dictionaries"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <> ;
   schema:name "International dictionary of public management and governance"@en ;
   schema:numberOfPages "687" ;
   schema:productID "56880020" ;
   schema:publication <> ;
   schema:publisher <> ; # M.E. Sharpe
   schema:workExample <> ;
   umbel:isLike <> ;
   wdrs:describedby <> ;

Related Entities

<> # Administration publique--Gestion
    a schema:Intangible ;
   schema:name "Administration publique--Gestion"@fr ;

<> # Administration publique (Science)
    a schema:Intangible ;
   schema:name "Administration publique (Science)"@fr ;

<> # Bestuursorganisatie
    a schema:Intangible ;
   schema:name "Bestuursorganisatie"@en ;

<> # Overheidsmanagement
    a schema:Intangible ;
   schema:name "Overheidsmanagement"@en ;

<> # Administrative agencies--Management
    a schema:Intangible ;
   schema:name "Administrative agencies--Management"@en ;

<> # Management
    a schema:Intangible ;
   schema:name "Management"@en ;

<> # Public administration
    a schema:Intangible ;
   schema:name "Public administration"@en ;

<> # Administrative agencies--Management
    a schema:Intangible ;
   schema:name "Administrative agencies--Management"@en ;

<> # Gambhir Bhatta
    a schema:Person ;
   schema:familyName "Bhatta" ;
   schema:givenName "Gambhir" ;
   schema:name "Gambhir Bhatta" ;

<> # D. Gasper
    a schema:Person ;
   schema:familyName "Gasper" ;
   schema:givenName "D." ;
   schema:name "D. Gasper" ;

    a pto:Acid-free_paper, schema:ProductModel ;
   schema:description "hardcover : alk. paper" ;
   schema:isbn "0765612615" ;
   schema:isbn "9780765612618" ;

    a schema:CreativeWork ;
   rdfs:label "International dictionary of public management and governance." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <> ; # International dictionary of public management and governance

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.