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International employer brand management : a multilevel analysis and segmentation of students' preferences

Author: Lena Christiaans
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden GmbH, 2013.
Dissertation: Zugl.: Hohenheim, Univ., Diss., 2012.
Series: Research
Edition/Format:   Computer file : Thesis/dissertation : EnglishView all editions and formats
Database:WorldCat
Summary:

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. This book investigates the impact of between-country differences, such as  Read more...

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Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lena Christiaans
ISBN: 9783658004552 365800455X 9783658004569 3658004568
OCLC Number: 826598316
Notes: Literaturverz. S. [231] - 260.
Description: 265 S. : Ill.
Contents: Introduction.- Theoretical Background and Literature Review.- Conceptual Framework and Deduction of Hypotheses.- Research Methodology and Data Basis.- Empirical Analysis and Hypothesis Testing.- Discussion of Empirical Findings.
Series Title: Research
Responsibility: Lena Christiaans.
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