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International entrepreneurship : starting, developing, and managing a global venture

Author: Robert D Hisrich
Publisher: Los Angeles : SAGE, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The broad-ranging yet in-depth content is accompanied by a wealth of pedagogical material including an instructors manual on CD-ROM, and numerous cases and exercises within the text.

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Details

Genre/Form: Fallstudiensammlung
Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert D Hisrich
ISBN: 9781412957984 1412957982
OCLC Number: 233937620
Description: xiii, 623 pages : illustrations ; 26 cm
Contents: International entrepreneurship and entrepreneurship opportunities --
Importance of international entrepreneurship --
Globalization and the international environment --
Cultures and international entrepreneurship --
Developing the global business plan --
Entering the global market --
Selecting international business opportunities --
International legal concerns --
Alternative entry strategies --
Managing the global entrepreneurial enterprise --
The global monetary system --
Global marketing and R & D --
Global human resource management --
Implementing and managing a global entrepreneurial strategy --
Global family business.
Responsibility: Robert D. Hisrich.
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