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International Market Selection and Segmentation.

Author: Nicolas Papadopoulos
Publisher: Bradford : Emerald Group Pub., 2011.
Series: International Marketing Review: Volume 28, Issue 2.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The first of two ebooks which presents the latest findings on international market selection and segmentation.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Papadopoulos, Nicolas.
International Market Selection and Segmentation.
Bradford : Emerald Group Publishing, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nicolas Papadopoulos
ISBN: 9781780520179 1780520174
OCLC Number: 745866823
Description: 1 online resource (97 pages).
Series Title: International Marketing Review: Volume 28, Issue 2.

Abstract:

The first of two ebooks which presents the latest findings on international market selection and segmentation.

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