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International marketing management : strategies and cases

Author: Jean-Pierre Jeannet; Hubert D Hennessey
Publisher: Boston : Houghton Mifflin, ©1988.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Estudio de casos
Document Type: Book
All Authors / Contributors: Jean-Pierre Jeannet; Hubert D Hennessey
ISBN: 039535675X 9780395356753
OCLC Number: 17485817
Description: xxii, 873 pages : illustrations ; 25 cm
Responsibility: Jean-Pierre Jeannet, Hubert D. Hennessey.

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