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International marketing management

Author: Erdener Kaynak
Publisher: New York : Praeger, 1984.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Erdener Kaynak
ISBN: 0030717140 9780030717147 0275912035 9780275912031
OCLC Number: 10996847
Notes: "Praeger special studies. Praeger scientific."
Description: xxii, 361 pages : illustrations ; 24 cm
Responsibility: edited by Erdener Kaynak.

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"Although the export of high-technology products and systems has reached strategic importance in world trade, scant attention has been paid to it in the literature. A happy exception is International Read more...

 
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