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International marketing management

Author: Subhash C Jain
Publisher: Boston : PWS-Kent Pub. Co., ©1990.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Additional Physical Format: Online version:
Jain, Subhash C., 1942-
International marketing management.
Boston : PWS-Kent Pub. Co., ©1990
(OCoLC)646982378
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Subhash C Jain
ISBN: 0534921310 9780534921316 0534981623 9780534981624
OCLC Number: 20296046
Description: xviii, 758 pages : illustrations ; 25 cm
Contents: Framework of International Marketing --
Aspects of International Advertising --
Overview of the Book --
International Business --
International Marketing and Its Growing Importance --
Framework of International Marketing --
Multinational Corporations --
Entry Strategies --
Economic Rationale of Global Trade and Business --
Theory of Comparative Advantage --
Product Life Cycle and International Trade --
Production Sharing --
Internalization Theory --
Trade Barriers and Trade Liberation --
U.S. Trade Liberalization --
MNCs and World Markets --
Perspectives of International Markets --
Global Marketing --
Global Market --
Dimensions of the Global Market --
Segmenting the Global Market --
International Marketing Research --
Meaning of Marketing Research --
Framework for International Marketing Research --
Information Requirements of International Marketers --
Gathering Secondary Data at Home --
Secondary Research Abroad --
Primary Data Collection --
Organization for International Marketing Research --
International Marketing Information System --
Chapter Four Appendix: Sources of Secondary Data --
The Field of International Business --
International Monetary System --
Development of Today's International Monetary System --
Foreign Exchange --
Balance Payments --
Current and Emerging Issues --
International Finance and Accounting --
Implications of Financial Decisions for Marketing --
Multinational Financial Management --
Making International Investments --
International Accounting --
Regional Market Agreements.
Responsibility: Subhash C. Jain.

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