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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48475239 Title: International marketing relationships Author: Susan Bridgewater; Colin Egan Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. ISBN/ISSN: 0333733770 9780333733776 0333733789 9780333733783 OCLC:48475239

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International marketing relationships

Author:	Susan Bridgewater; Colin Egan
Publisher:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Series:	Profitable marketing relationships series.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Susan Bridgewater; Colin Egan Find more information about:
ISBN:	0333733770 9780333733776 0333733789 9780333733783
OCLC Number:	48475239
Description:	xxii, 288 p. : ill. ; 25 cm.
Contents:	Relationship and Network Perspectives on International Marketing -- Theoretical Background: A Review of Relationship and Network Perspectives of Marketing -- Relationship Perspectives on Marketing -- Interaction studies -- Interaction processes -- Types of distance between suppliers and buyers -- Developing relationships -- Are long-term relationships beneficial? -- Relationship marketing -- Network Studies of Marketing -- Markets as networks -- Key themes in the markets as networks literature -- Comparing the Interaction, Relationship and Network Literature -- Unit of analysis -- Description or prescription? -- Static or dynamic? -- Relationship and Network Perspectives on International Marketing -- Macro-Level Context -- The Cultural Environment -- The Traditional Perspective -- Influences on national culture -- Cultural stereotypes -- Classifying national culture -- Long-term versus short-term orientation (LTO) -- Country-of-origin effects -- The Relationship Perspective -- The impact of culture in international relationships -- Criticisms of cultural and psychic distance -- Assessing cultural perceptions at the individual level -- The Network Perspective -- Are there culturally different network structures? -- Psychic distance in networks -- The Technological Context -- The Traditional Perspective -- The innovation imperative -- Technology and changing markets -- The real impact of the Internet -- The Relationship Perspective -- Distinctive characteristics of technological assets -- Technology relationships.
Series Title:	Profitable marketing relationships series.
Responsibility:	Sue Bridgewater and Colin Egan.
More information:	Contributor biographical information Table of contents Publisher description

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