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International marketing research : opportunities and challenges in the 21st century

Author: Alex Rialp; Josep Rialp
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007.
Series: Advances in international marketing, v. 17.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Database:WorldCat
Summary:
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective.  Read more...
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Details

Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
International marketing research.
Amsterdam ; Oxford : Elsevier JAI, 2007
(OCoLC)76849952
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alex Rialp; Josep Rialp
ISBN: 0080465714 9780080465715 9781849504584 184950458X
OCLC Number: 441769155
Description: 1 online resource (xv, 426 pages) : illustrations.
Contents: Preface / S. Tamer Cavusgil --
International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp --
Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo --
Niche strategy and export performance / Antonella Zucchella, Giada Palamara --
Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega --
The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen --
The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod --
Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber --
Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri --
Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng --
City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann --
How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn --
Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen --
Are internet firms global? / Stephen Chen --
How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral --
Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett --
How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney.
Series Title: Advances in international marketing, v. 17.
Responsibility: guest edited by Alex Rialp and Josep Rialp.

Abstract:

Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and  Read more...

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