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International marketing strategy : analysis, development and implementation

Author: Isobel Doole; Robin Lowe
Publisher: Australia ; London : Thomson Learning, 2001.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Isobel Doole; Robin Lowe
ISBN: 1861527721 9781861527721
OCLC Number: 49742226
Notes: 2nd ed.: London: International Thomson Business, 1999.
Includes index.
Description: 453 pages ; 26 cm
Responsibility: Isobel Doole and Robin Lowe.

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