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International marketing

Author: Michael R Czinkota; Ilkka A Ronkainen
Publisher: Mason, OH : South-Western Cengage Learning, ©2013.
Edition/Format:   Print book : English : 10th edView all editions and formats
Database:WorldCat
Summary:
'International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael R Czinkota; Ilkka A Ronkainen
ISBN: 9781133627517 113362751X 9781133588399 1133588395 9788131520727 8131520722
OCLC Number: 811574848
Description: xxxv, 677 pages : color illustrations, color maps ; 28 cm
Contents: Part 3: Export Marketing Mix --
Product Adaptation --
Export Pricing --
Marketing Communications --
Distribution Management --
Honeyland Manuka Honey from New Zealand : An International New venture --
Davila-Bond and the Latin American Sweater Market --
Dr. Eris: Cosmetics from Poland --
Imaginarium --
Joemarin Oy --
Part 4: The Global Marketing Mix --
Global Product Management and Branding --
Global Services --
Global Logistics and Materials Management --
Global Pricing --
Global Promotional Strategies --
International Marketing and theFuture --
Careers in international Marketing --
Polar-Adidas --
LPP-Reserved Growth Strategies of a Fashion Retailer in Central and Eastern Europe --
International Marketing and the NBA --
Blood Free Diamonds --
Nova Scotia --
The F-18 Hornet Offset --
Video cases --
Equal Exchange Strives for Equality through Fair Trade --
Green Mountain Coffee Roasters --
Doc Martens Makes Strides around the World --
Goya Helps Latinos Maintain Mealtime Traditions --
Gloabl Marketing at Evo --
Whilrpool and the Global Appliance Industry --
ESPN's Worldwide Reach --
BP: Environment and Sustainability --
Notes --
Glossary --
Indexes. Part 1: The International Marketing Environment --
The Global Marketing Imperative --
Basics of Marketing --
Geographical Perspectives on International Marketing --Trade Institutions and Trade Policy --
The Cultural Environment --
The Economic Environment --
The Political and Legal Environment --
China Forging a Global Reputation --
The Catfish Dispute --
IKEA --
Car Financing in China --
Should Dubai Take Over U.S. ports? --
Closing the MG Rover Plants. The Aftereffects --
Part 2: International Market Entry and Development --
Strategic Planning --
Marketing Organization, Implementation and Control --
Research --
Information Sources for Marketing Issues --
The Structure of a Country Commercial Guide --
Market Entry and Expansion --
Starting an Import/Export Business --
Water from Iceland --
Damar International --
Parker Pen Company --
Exporting Chopsticks to Japan.
Responsibility: Michael R. Czinkota, Ilkka A. Ronkainen.
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Abstract:

Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world.  Read more...

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Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. The Political and Read more...

 
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