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International perspectives of marketing theory

Author: Mark Tadajewski; Robert Cluley
Publisher: Los Angeles : SAGE, 2014.
Series: SAGE library of marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.

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Document Type: Book
All Authors / Contributors: Mark Tadajewski; Robert Cluley
ISBN: 9781446273609 1446273601
OCLC Number: 867828441
Description: 4 volumes.
Contents: V. 1. Performing marketing --
v. 2. Managing marketplace relations --
v. 3. The boundaries of marketing and consumer practice --
v. 4. Transforming marketing, consumer and society dynamics.
Series Title: SAGE library of marketing.
Other Titles: Performing marketing.
Managing marketplace relations.
Boundaries of marketing and consumer practice.
Transforming marketing, consumer and society dynamics.
Responsibility: edited by Mark Tadajewski and Robert Cluley.

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