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International place branding yearbook 2011 : managing reputation under competing pressures

Author: Frank M Go; Robert Govers; Palgrave Connect (Online service)
Publisher: Basingstoke : Palgrave Macmillan, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and℗¡to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
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Genre/Form: Electronic books
Periodicals
Additional Physical Format: Print version:
Go, Frank M.
International place branding yearbook 2011.
Basingstoke : Palgrave Macmillan, 2011
(OCoLC)751787434
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank M Go; Robert Govers; Palgrave Connect (Online service)
ISBN: 9780230343320 0230343325
OCLC Number: 769139664
Description: 1 online resource (1 volume) : illustrations
Contents: Preface --
Introduction --
Notes on Contributors --
From Competitive Identity to Governmental Social Responsibility:Place 'Brand' in an Interconnected World; S. Anholt --
Imagined Identities of Really Existing Cities (The Reputation Game); S. Magala --
Why Brand the Future with the Past?; The Roles of Heritage in the Construction and Promotion of Place Brand Reputations; G.J. Ashworth & M. Kavaratzis --
History Matters: The Path Dependency of Place Brands; E. Braun --
Beyond the Fringe: Creativity and the City; N. Ind & L. Todd --
The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World; B.M. Feinberg & X. Zhao --
Country Reptrak₉: A Standardized Measure of Country Reputation; G. Berens, C.J. Fombrun, L.N. Ponzi, N. Georges Trad & K. Nielsen --
The Futurebrand Country Brand Index; T. Adams --
The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding; T. Cromwell --
The Global Peace Index; C. Schippa --
Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Impact on Reputation?: The 2010 FIFA World Cup₉: A South African Case Study; W. Schreiner & F.M. Go --
Using University Ranking Systems to Build Nation Brand Reputation; N.S. Pak & F.M. Go --
Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management; J. Van Rekom & P. Verlegh --
Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning; I. Tj̜stheim & F.M. Go --
Strengthening Brand America's Reputation Through Cooperation; E. Burghard & R. Govers.
Responsibility: by Frank Go, Robert Govers.

Abstract:

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and  Read more...

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"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of Read more...

 
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