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International retail branding : evidence from developed and developing countries

Author: Karin Pennemann
Publisher: Wiesbaden : Gabler ; London : Springer [distributor], 2013.
Dissertation: Diss.-- Universität Trier, 2013.
Series: Gabler research., Retailing and international marketing (En ligne)
Edition/Format:   Thesis/dissertation : Document : Thesis/dissertation : eBook   Computer File : EnglishView all editions and formats
Database:WorldCat
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Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karin Pennemann
ISBN: 9783834944924 3834944920
OCLC Number: 852731863
Notes: Titre de l'écran-titre (visionné le 9 juillet 2013).
Description: 1 online resource (1 texte électronique).
Contents: Reciprocity between Retailer's Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Brand Equity.- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success.
Series Title: Gabler research., Retailing and international marketing (En ligne)
Responsibility: Karin Pennemann.

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