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International retailing

Author: Nicholas Alexander; Anne Marie Doherty
Publisher: Oxford ; New York : Oxford University Press, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
'International Retailing' provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.
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Additional Physical Format: Online version:
Alexander, Nicholas, 1960-
International retailing.
Oxford ; New York : Oxford University Press, 2009
(OCoLC)768346954
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nicholas Alexander; Anne Marie Doherty
ISBN: 9780199212828 0199212821
OCLC Number: 244293272
Description: xxiii, 371 pages : illustrations ; 25 cm
Contents: Part 1. Internationalization Process --
1. The Internationalization Process --
2. Internationalization Theory --
3. Retail Internationalization Theory --
4. International Retailers --
5. Expansion Patterns --
Part 2. Markets --
6. Regulation and Economy --
7. Society and Culture --
8. Retail Structure --
Part 3. Operationalization --
9. Reasons for Internationalization --
10. Market Selection --
11. Market Entry Methods --
12. Supply Chain Management --
13. Marketing and Brand Management --
14. International Retail Divestment --
Part 4. Conclusion --
15. Conclusion and Future Trends.
Responsibility: Nicholas Alexander, Anne Marie Doherty.
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Abstract:

International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.  Read more...

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This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. * Ari Read more...

 
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