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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/700067926 Title: Internationale Marken- und Produktpositionierung im High-End-Luxussegment eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG) Author: Corinna Basler Publisher: Göttingen Cuvillier 2010 ISBN/ISSN: 9783869555201 3869555203 OCLC:700067926

  
  

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Subjects

• Markenpolitik
• Luxusware
• Positionierung <Marketing>
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Internationale Marken- und Produktpositionierung im High-End-Luxussegment eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG)

Author:	Corinna Basler
Publisher:	Göttingen Cuvillier 2010
Dissertation:	Zugl.: Mainz, Univ., Diss., 2010
Edition/Format:	Thesis/dissertation : Thesis/dissertation : German : 1. Aufl
Rating:	(not yet rated) 0 with reviews - Be the first.