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Internationales Marketing-Management : ein markenorientierter Ansatz

Author: Heribert Meffert; Christian Becker; Christoph Burmann
Publisher: Stuttgart : Kohlhammer, 2010.
Series: Kohlhammer-Edition Marketing.
Edition/Format:   Print book : German : 4., vollst. überarb. Aufl., [Nachdr.]View all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Heribert Meffert; Christian Becker; Christoph Burmann
ISBN: 9783170169234 3170169238
OCLC Number: 682132382
In: Kohlhammer-Edition Marketing
Description: 297 Seiten : Illustrationen, Diagramme.
Series Title: Kohlhammer-Edition Marketing.
Responsibility: Heribert Meffert ; Christoph Burmann ; Christian Becker.
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