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The internet and the mass media

Author: Lucy Küng; Robert G Picard; Ruth Towse
Publisher: Los Angeles ; London : SAGE, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This unique book investigates the impact of the Internet on the media industries and provides the first multi-disciplinary analysis of the changes it has brought to date and its likely future  Read more...

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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Internet and the mass media.
Los Angeles ; London : SAGE, 2008
(OCoLC)609350854
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lucy Küng; Robert G Picard; Ruth Towse
ISBN: 9781412947350 1412947359 1412947340 9781412947343
OCLC Number: 170038304
Description: xiv, 182 pages : illustrations ; 24 cm
Contents: Theoretical perspectives on the impact of the Internet on the mass media industries / Lucy Küng, Robert G. Picard and Ruth Towse --
The impact of the Internet on media technology, platforms and innovation / Anders Henten and Reza Tadayoni --
The impact of the Internet on media content / Richard van der Wurff --
The impact of the Internet on users / Piet Bakker and Charo Sádaba --
The impact of the Internet on media policy, regulation and copyright law / Des Freedman [and others] --
The impact of the Internet on media organisation strategies and structures / Lucy Küng [and others] --
The impact of the Internet on business models in the media industries--
a sector-by-sector analysis / Marko Ala-Fossi [and others].
Responsibility: Lucy Küng, Robert G. Picard and Ruth Towse, editorial arrangement.
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'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the Read more...

 
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