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Internet applications in Euromarketing

Author: Lynn R Kahle
Publisher: Binghamton, N.Y. : International Business Press, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Lynn R Kahle
ISBN: 0789020327 9780789020321 0789020335 9780789020338
OCLC Number: 50516428
Notes: "Internet applications in Euromarketing has been co-published simultaneously as Journal of Euromarketing, Volume 11, Number 2 2001."
Description: xvi, 109 pages : illustrations ; 23 cm
Contents: Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet / Majorie Dijkstra and W. Fred van Raaij --
Effect of Price Information and Promotion on Click-Through Rates for Internet Banners / Mohamed Saber Chtourou, Jean Louis Chandon and Monique Zollinger --
From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of Seniors / Michelle Bergadaa and Mohamed Jamil Hebali --
Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth / Pamela Kiecker and Deborah Cowles --
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection / David M. Boush and Lynn Kahle.
Other Titles: Journal of Euro-marketing.
Responsibility: Lynn R. Kahle, editor.
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