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Internet business intelligence : how to build a big company system on a small company budget

Author: David Vine
Publisher: Medford, N.J. : CyberAge Books, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David Vine
ISBN: 0910965358 9780910965354
OCLC Number: 42882902
Description: xx, 438 pages : illustrations ; 24 cm
Contents: Knowledge Management xv --
Business Intelligence xvi --
Internet Business Intelligence xvii --
1. What Is Business Intelligence and Why Do You Need an Internet System? 1 --
Need for a system 2 --
History of business intelligence 3 --
Modern management 4 --
Business intelligence in contemporary management practice 6 --
IBIS fits into the big picture 9 --
Spy vs. spy? 11 --
Intelligence meets the Internet 13 --
Strategic planning models 14 --
2. What Are the Characteristics of Internet Business Intelligence? 19 --
Technical 19 --
World Wide Web 20 --
Psychological aspects of IBIS 23 --
Synergistic power of sharing information 23 --
Selecting people for IBIS 25 --
Cataloging the personalities 27 --
Editorial content available for IBIS 29 --
3. IBIS for Top Management 39 --
Seizing the knowledge advantage 41 --
Maximizing resources 44 --
Time expansion 44 --
Developing contacts 45 --
IBIS for strategy development 46 --
Vision 47 --
External environment 48 --
Mission 49 --
SWOT 50 --
Business planning 50 --
Non-Internet information for business planning 52 --
Defining the competition 53 --
Internet information sources for due diligence 57 --
Peering into the future 58 --
Summary of the information requirements of executives 59 --
Representative sources (Internet and non-Internet) by executive function 61 --
Putting it all together 63 --
Mini Case: Who really owns the company? 64 --
Mini Case: Is there a threat to our executives or employees? 66 --
Mini Case: Who's stealing our proprietary information? 67 --
4. IBIS for Marketing 69 --
Rapid identification of new markets 71 --
Replacing or augmenting costly market research reports 72 --
New product development 75 --
Sales support 77 --
Customer intelligence 78 --
Gathering background information 80 --
Developing marketing strategies 82 --
Marketing management 83 --
Mini Case: Geographic and demographic targeting in consumer marketing 85 --
Mini Case: Geographic targeting in business-to-business marketing 86 --
Mini Case: Defining BI process in a newly deregulated industry 87 --
5. IBIS for Finance 89 --
Risk and reward 89 --
Maximizing profitability 91 --
Free software 94 --
Strategic financial management 95 --
Strategic metrics 97 --
Economic data 98 --
Internet and accountants 103 --
Strategic company audits, due diligence investigations, and business valuations 103 --
Mini Case: Shall we extend our contract with a particular vendor? 108 --
6. IBIS for Small-Business Owners and Entrepreneurs 111 --
Small-business financing 113 --
SBA financing programs 114 --
Financial staging 115 --
Venture capital 116 --
Research and planning 116 --
Finding customers 118 --
Marketing organization for small business 120 --
Mini Case: Entrepreneur-investor's study of temporary staffing industry 122 --
7. A Framework for Internet Business Intelligence 129 --
PROACtive methodology 130 --
Scoping out the system 131 --
System cost 134 --
Categorizing tools 135 --
Level I Basic IBIS 136 --
Level II Intermediate IBIS 138 --
Level III Advanced IBIS 140 --
Planning--What do we want to know? 142 --
Essential elements of information 142 --
Information quality 143 --
BI Focus 145 --
Template example: Target organization focus 145 --
Template example: Key business issues focus 145 --
Template example: Customer focus 146 --
Business plan template 146 --
New product plan data requirements template 147 --
Competitive analysis template 148 --
General survey outline 149 --
Organizing a BI team 150 --
Business intelligence program implementation 152 --
System features 153 --
Knowledge building 154 --
8. Access 161 --
Historical background 161 --
Enabling the Web 162 --
Technicalities 163 --
Traffic routing 164 --
Internet Service Providers 166 --
ISDN 167 --
"Cable modem" service 168 --
Digitalv Subscriber Line 169 --
Digital satellite service 170 --
Biggest and oldest ISPs 172 --
AOL's many facets 173 --
AOL's networked neighborhood 174 --
IBIS features of AOL 175 --
AOL's News Profiles 176 --
Fine-tuning News Profiles 178 --
CompuServe 180 --
Unplugged future of Internet access 181 --
Meeting various needs 182 --
Various methods of operation 183 --
Big and Little LEOS 184 --
Telecom deregulation 185 --
9. Collection Tools to Rapidly Obtain Required Information 187 --
Netscape Communicator suite 188 --
Browser mechanics 188 --
Bookmarks 189 --
Drag and drop 190 --
Netscape power tips 191 --
Automatically download, store, and locally search Web pages 192 --
Data sculpting 195 --
From text to database 197 --
10. Searching the Internet for Business Intelligence 199 --
Search engines become mini online services 200 --
Search engine personalities 201 --
Hierarchical 203 --
Keyword search 205 --
Other major search engines 207 --
Content ratings 209 --
Metasearch resources 210 --
Search engine features 212 --
Other types of searches 215 --
Browser search features 216 --
Link sites 217 --
11. Business Intelligence Use of Newsgroups and Mail Lists 219 --
Electronic Communications Privacy Act 219 --
Newsgroup basics 220 --
Newsgroup categories 221 --
Finding specific Newsgroups 221 --
Newsgroup information 224 --
Free Agent 225 --
News Rover 225 --
Mail lists 226 --
Mailing list basics with LISTSERV 227 --
Public vs. private 228 --
Locate lists 229 --
How to join and leave a mailing list 230 --
How to send mail to a list 231 --
How to see who is on the list 232 --
Options that may be set 232 --
Topics 233 --
Other LISTSERV software uses 234 --
Knowledge development 234 --
12. What Else Is Available via the Internet? 237 --
Subscription services (free and commercial) via the Internet 237 --
Free and low-cost communications 238 --
News now 239 --
Public company information 241 --
International news 245 --
Listen in live 248 --
Industry-specific resources 251 --
Corporation-provided information 252 --
Government documents (federal, state, county, and local) 253 --
Downloadable software 254 --
Freeware and shareware categories 256 --
Personal information managers 257 --
Primary research 257 --
Quotes, bids, and estimating 258 --
Online courses 258 --
13. Other Information Sources to Supplement the Internet 261 --
CD-ROM databases 261 --
Low- to medium-cost CD-ROMs 262 --
High-cost library CD-ROMs 265 --
Premium databases 273 --
Premium online databases at libraries 275 --
Smaller online business information providers 277 --
Directory publishers 278 --
Books that serve as directories 279 --
Magazines to help you find information 280 --
Business directories 280 --
Representative directories: Company information 281 --
Representative directories: Specialized 281 --
Sources of exotic BI 282 --
Picking your source(s) 289 --
14. Organizing Information to Produce Intelligence 291 --
Information architecture 292 --
Micromanagement methods 293 --
Find Fast 295 --
Contact management with Netscape Communicator 296 --
Organizing e-mail into categories 296 --
Using Netscape's e-mail features to organize Web pages 298 --
Filter and file e-mail messages 300 --
Manage information with Microsoft Outlook 300 --
Organizing information in CorelCENTRAL 301 --
Card File in CorelCENTRAL 302 --
Linking information 303 --
Organizing bookmarks 304 --
Internet Explorer 304 --
Netscape Navigator 305 --
Bookmarks and delegation 307 --
Auxiliary software to manage bookmarks 307 --
Organizing information with hyperlinks 309 --
Creating HTML-linked documents 309 --
Using Netscape to create HTML documents 312 --
Using Microsoft Word to create HTML documents 313 --
Building the IBIS database 313 --
Free-text databases with askSam 314 --i Scanning and storing documents 316 --
Capture and manage all required information 318 --
Lotus Notes groupware 319 --
Managing the fire hose flow 321 --
Screening with LMDS 321 --
Organizing and retrieving information 323 --
15. Analyzing Data and Information to Create Intelligence 325 --
AutoSummarize in Microsoft Word 327 --
Evaluation of subjective judgments 328 --
Market analysis 329 --
Patent analysis 329 --
Benchmarking 330 --
Ratio analysis 330 --
Liquidity ratios 331 --
Leverage ratios 332 --
Income statement ratio analysis 332 --
80/20 rule applied to spreadsheets 333 --
Excel database and list management functions 334 --
Statistical analysis 336 --
Relationship analysis 337 --
Data mining with DB2 338 --
Competitive analysis 339 --
Visualizing relationships with graphic representations 341 --
Relationship analysis with OrgChart 344 --
Geographic analysis 346 --
High-performance text analysis 348 --
16. Communicating Business Intelligence 353 --
Persuasion 354 --
First step: Organizing information to be communicated 356 --
Formats and templates 357 --
Formal report format 358 --
Template Wizards 359 --
Microsoft Word features for communicating business intelligence 361 --
Annotating, finding, and opening text files 361 --
Collaboration 362 --
Simplifying complex functions 363 --
Other tools in Word 364 --
Communicating via Newsgroups and mail lists 365 --
Publishing presentations on the Internet 366 --
Lights, camera, action! 367 --
Powering up PowerPoint 367 --
Adobe Acrobat 369 --
Netscape Composer 370 --
Free classes on communication 371 --
Communicating Business Intelligence via CD-ROM 372 --
Reports on diskette 374 --
Fax broadcasting 374 --
Windows native communications capabilities 377 --
Exchange 378 --
Networking 379 --
Sharing corporate knowledge 380 --
In-person briefings 382 --
Live conferencing 383.
Responsibility: David Vine.
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