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Internet business models and strategies : text and cases
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Internet business models and strategies : text and cases

著者: Allan Afuah; Christopher L Tucci
出版商: Boston : Irwin/McGraw-Hill, ©2001.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight  再读一些...
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附加的形体格式: Online version:
Afuah, Allan.
Internet business models and strategies.
Boston : Irwin/McGraw-Hill, c2001
(OCoLC)606368443
Online version:
Afuah, Allan.
Internet business models and strategies.
Boston : Irwin/McGraw-Hill, c2001
(OCoLC)607815556
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Allan Afuah; Christopher L Tucci
ISBN: 0072397241 9780072397246 0071180990 9780071180993
OCLC号码: 44914160
描述: xxii, 358 p. : ill. ; 24 cm.
内容: Pt. I. The Internet. 1. Introduction and Overview. 2. Overview of Internet Technology and Value Network. 3. Competitive Landscape --
Changing Properties of the Internet --
Pt. II. Components, Linkages, Dynamics, and Evaluation of Business Models. 4. Components of a Business Model. 5. Dynamics and Appraisal of Business Models. 6. Value Configurations and the Internet. 7. Valuing and Financing an Internet Start-Up --
Pt. III. The Role of Competitive and Macro Environments. 8. Competitive and Macro Environments --
Pt. IV. Applying the Concepts, Models, and Tools. 9. The General Manager and the Internet. 10. Sample Analysis of an Internet Business Model Case --
Pt. V. Cases. Case 1. Broadcast.com. Case 2. Webvan: Reinventing the Milkman.
责任: Allan Afuah, Christopher L. Tucci.
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摘要:

"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.

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