"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.再读一些...
Online version: Afuah, Allan. Internet business models and strategies. Boston : Irwin/McGraw-Hill, c2001 (OCoLC)606368443 Online version: Afuah, Allan. Internet business models and strategies. Boston : Irwin/McGraw-Hill, c2001 (OCoLC)607815556
Pt. I. The Internet. 1. Introduction and Overview. 2. Overview of Internet Technology and Value Network. 3. Competitive Landscape --
Changing Properties of the Internet --
Pt. II. Components, Linkages, Dynamics, and Evaluation of Business Models. 4. Components of a Business Model. 5. Dynamics and Appraisal of Business Models. 6. Value Configurations and the Internet. 7. Valuing and Financing an Internet Start-Up --
Pt. III. The Role of Competitive and Macro Environments. 8. Competitive and Macro Environments --
Pt. IV. Applying the Concepts, Models, and Tools. 9. The General Manager and the Internet. 10. Sample Analysis of an Internet Business Model Case --
Pt. V. Cases. Case 1. Broadcast.com. Case 2. Webvan: Reinventing the Milkman.
"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.
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