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Internet, mail, and mixed-mode surveys : the tailored design method.

Author: Don A Dillman; Jolene D Smyth; Leah Melani Christian
Publisher: Hoboken, N.J. : Wiley & Sons, ©2009.
Edition/Format:   Print book : English : 3rd ed.View all editions and formats
Summary:
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders  Read more...
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Genre/Form: Questionnaires
Additional Physical Format: Online version:
Dillman, Don A., 1941-
Internet, mail, and mixed-mode surveys.
Hoboken, N.J. : Wiley & Sons, ©2009
(OCoLC)608479315
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Don A Dillman; Jolene D Smyth; Leah Melani Christian
ISBN: 9780471698685 0471698687
OCLC Number: 239232250
Notes: Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
Description: xii, 499 pages : illustrations ; 25 cm
Contents: Turbulent times for survey methodology --
The tailored design method --
Coverage and sampling --
The basics of crafting good questions --
Constructing open- and closed-ended questions --
From questions to a questionnaire --
Implementation procedures --
When more than one survey mode is needed --
Longitudinal and internet panel surveys --
Customer feedback surveys and alternative delivery technologies --
Effects of sponsorship and the data collection organization --
Surveying businesses and other establishments --
Coping with uncertainty.
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Abstract:

* The definitive guide for creating and conducting surveys is now thoroughly revised in every chapter to give users proven, current advice on visually designing and administering surveys  Read more...

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'...a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).

 
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