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Internet marketing & e-commerce

Author: Ward A Hanson; Kirthi Kalyanam
Publisher: Australia ; Mason, OH : Thomson/South-Western, ©2007.
Edition/Format:   Print book : English : Student edView all editions and formats
Summary:

Shows how the Internet is creating value for customers and profits for companies. This book shows how Internet Marketing fits into the rest of an organization's marketing strategy. It looks at  Read more...

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Document Type: Book
All Authors / Contributors: Ward A Hanson; Kirthi Kalyanam
ISBN: 0324074778 9780324074772 0324422814 9780324422818
OCLC Number: 77645445
Description: xiii, 642 pages : color illustrations ; 25 cm
Contents: Foundations --
Introduction --
A digital world --
Networks --
Individuals online --
Essential skills --
Web business models --
Online branding --
Usability, credibility, and persuasion --
Traffic building --
Personalization --
Creating commitment --
Innovation and the net --
Pricing in an online world --
e-Commerce --
Internet retailing --
Consumer channels --
B2B e-commerce --
Online research --
Organizing for online marketing.
Other Titles: Internet marketing and e-commerce
Responsibility: Ward A. Hanson, Kirthi Kalyanam.

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PART I: FOUNDATIONS. 1. Introduction. 2. A Digital World. 3. Networks. 4. Individuals Online. PART II: ESSENTIAL SKILLS. 5. Web Business Models. 6. Online Branding. 7. Usability, Credibility, Read more...

 
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