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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

Author: Barry Silverstein
Publisher: Gulf Breeze, FL : Maximum Press, ©2001.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barry Silverstein
ISBN: 1885068840 9781885068842
OCLC Number: 52606646
Description: 1 online resource (xxx, 430 pages) : illustrations
Contents: Preliminaries; Foreword; Table of Contents; How IT Marketers Can Put the Internet to Work; How IT Marketers Can Benefit; Making the Most of Your Web Site; Using Search Engines and Newsgroups; The Ins and Outs of E-mail; Internet Advertising and Public Relations; Internet Events and Meetings; Internet Fulfillment; Internet Customer Service; Internet Communities and Exchanges; Internet Partnering; Selling on the Internet; Integrating Online and Offline Marketing.
Responsibility: Barry Silverstein.

Abstract:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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