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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies Titelvorschau
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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

Verfasser/in: Barry Silverstein
Verlag: Gulf Breeze, FL : Maximum Press, ©2001.
Ausgabe/Format   E-Book : Dokument : Englisch : 2nd edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  Weiterlesen…
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Gattung/Form: Electronic books
Physisches Format Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Barry Silverstein
ISBN: 1885068840 9781885068842
OCLC-Nummer: 52606646
Beschreibung: 1 online resource (xxx, 430 pages) : illustrations
Verfasserangabe: Barry Silverstein.

Abstract:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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