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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

Autor: Barry Silverstein
Editorial: Gulf Breeze, FL : Maximum Press, ©2001.
Edición/Formato:   Libro-e : Documento : Inglés (eng) : 2nd edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  Leer más
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Detalles

Género/Forma: Electronic books
Formato físico adicional: Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Barry Silverstein
ISBN: 1885068840 9781885068842
Número OCLC: 52606646
Descripción: 1 online resource (xxx, 430 pages) : illustrations
Responsabilidad: Barry Silverstein.

Resumen:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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