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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

Autore: Barry Silverstein
Editore: Gulf Breeze, FL : Maximum Press, ©2001.
Edizione/Formato:   eBook : Document : English : 2nd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  Per saperne di più…
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Dettagli

Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Barry Silverstein
ISBN: 1885068840 9781885068842
Numero OCLC: 52606646
Descrizione: 1 online resource (xxx, 430 pages) : illustrations
Contenuti: Preliminaries; Foreword; Table of Contents; How IT Marketers Can Put the Internet to Work; How IT Marketers Can Benefit; Making the Most of Your Web Site; Using Search Engines and Newsgroups; The Ins and Outs of E-mail; Internet Advertising and Public Relations; Internet Events and Meetings; Internet Fulfillment; Internet Customer Service; Internet Communities and Exchanges; Internet Partnering; Selling on the Internet; Integrating Online and Offline Marketing.
Responsabilità: Barry Silverstein.

Abstract:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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