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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

著者: Barry Silverstein
出版: Gulf Breeze, FL : Maximum Press, ©2001.
エディション/フォーマット:   電子書籍 : Document : English : 2nd edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  続きを読む
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Barry Silverstein
ISBN: 1885068840 9781885068842
OCLC No.: 52606646
物理形態: 1 online resource (xxx, 430 pages) : illustrations
コンテンツ: Preliminaries; Foreword; Table of Contents; How IT Marketers Can Put the Internet to Work; How IT Marketers Can Benefit; Making the Most of Your Web Site; Using Search Engines and Newsgroups; The Ins and Outs of E-mail; Internet Advertising and Public Relations; Internet Events and Meetings; Internet Fulfillment; Internet Customer Service; Internet Communities and Exchanges; Internet Partnering; Selling on the Internet; Integrating Online and Offline Marketing.
責任者: Barry Silverstein.

概要:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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