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Internet marketing for information technology companies : proven online techniques to increase sales and profits for hardware, software and networking companies

著者: Barry Silverstein
出版商: Gulf Breeze, FL : Maximum Press, ©2001.
版本/格式:   电子图书 : 文献 : 英语 : 2nd ed查看所有的版本和格式
数据库:WorldCat
提要:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in  再读一些...
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类型/形式: Electronic books
附加的形体格式: Print version:
Silverstein, Barry, 1948-
Internet marketing for information technology companies.
Gulf Breeze, FL : Maximum Press, ©2001
(DLC) 2001003632
(OCoLC)47161120
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Barry Silverstein
ISBN: 1885068840 9781885068842
OCLC号码: 52606646
描述: 1 online resource (xxx, 430 pages) : illustrations
内容: Preliminaries; Foreword; Table of Contents; How IT Marketers Can Put the Internet to Work; How IT Marketers Can Benefit; Making the Most of Your Web Site; Using Search Engines and Newsgroups; The Ins and Outs of E-mail; Internet Advertising and Public Relations; Internet Events and Meetings; Internet Fulfillment; Internet Customer Service; Internet Communities and Exchanges; Internet Partnering; Selling on the Internet; Integrating Online and Offline Marketing.
责任: Barry Silverstein.

摘要:

While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

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