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Internet marketing : readings and online resources

Author: Paul Richardson
Publisher: New York : McGraw-Hill/Irwin, ©2001.
Series: McGraw-Hill/Irwin series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services.  Read more...
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Additional Physical Format: Online version:
Internet marketing.
New York : McGraw-Hill/Irwin, ©2001
(OCoLC)768239736
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Richardson
ISBN: 0072427930 9780072427936 0071188096 9780071188098
OCLC Number: 44468798
Description: xii, 350 pages : illustrations ; 24 cm.
Contents: Introduction to Internet marketing --
Conceptual foundations of Internet marketing --
Business-to-consumer Internet marketing --
Shopping agents and consumer behavior --
Internet marketing communications --
Interactivity and community --
Business-to-business Internet marketing --
Internet marketing research --
The Internet and international marketing --
The Internet and public policy --
The Internet and information economics.
Series Title: McGraw-Hill/Irwin series in marketing.
Responsibility: Paul Richardson.
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Abstract:

Describes how marketers are using Internet to decrease transaction costs, improve brand image, enhance customer relations, and create distribution channels for products and services. This text  Read more...

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