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Internet marketing : strategy, implementation, and practice

Author: Dave Chaffey
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Lehrbuch
Document Type: Book
All Authors / Contributors: Dave Chaffey
ISBN: 0273643096 9780273643098 0582381193 9780582381193
OCLC Number: 43466069
Description: xix, 508 pages : illustrations ; 25 cm
Contents: Internet marketing fundamentals --
An introduction to internet marketing --
Key internet marketing concepts --
How does the internet work? --
Finding information on the internet --
Internet strategy development --
Internet marketing strategy --
The internet marketing plan --
Marketing channels, market structure and the internet --
Internet marketing: implementation and practice --
Creating and building the web site --
Web site promotion --
Relationship marketing using the internet --
Electronic commerce transactions --
Maintaining the web site and measuring internet marketing effectiveness --
Business-to-consumer internet marketing --
the retail example --
Business-to-business internet marketing --
The future of internet marketing.
Responsibility: David Chaffey [and others].

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Experts Academy Elite Online - Internet Marketing Solutions

by 1230y (WorldCat user published 2012-01-16) Good Permalink

the $10m FAQ?
you can't get better advice
I wish someone sat me down like this

Lazy but Rich? The review bellow is the Answer...

If I could get a guy who makes $10,000,000.00 per year
to share all his philosophies and strategies, and answer the
most frequently...
Read more...  Read more...

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