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Internet marketing : strategy, implementation and practice
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Internet marketing : strategy, implementation and practice

Author: Dave Chaffey; et al
Publisher: Harlow : Financial Times Prentice Hall, ©2006.
Edition/Format:   Book : English : 3rd edView all editions and formats
Summary:

Provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers various aspects of Internet marketing - environment analysis, strategy  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Chaffey; et al
ISBN: 0273694057 9780273694052
OCLC Number: 64742532
Notes: Previous ed.: 2003.
Description: xxviii, 550 p. : col. ill. ; 27 cm.
Contents: Part I- Internet marketing fundamentals CHAPTER 1 Introduction to Internet marketing CHAPTER 2 The Internet micro-environment CHAPTER 3 The Internet macro-environment Part II- Internet strategy development CHAPTER 4 Internet marketing strategy CHAPTER 5 The Internet marketing mix CHAPTER 6 Relationship marketing using the Internet Part III-Internet marketing: implementation and practice CHAPTER 7 Delivering online service quality CHAPTER 8 Interactive marketing communications CHAPTER 9 NEW NAME! Improving E-Marketing Performance CHAPTER 10 Business-to-Consumer Internet marketing CHAPTER 11 Business-to-Business Internet Marketing
Responsibility: David Chaffey ... [et al.].

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