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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Dave Chaffey; et al |
| ISBN: | 0273694057 9780273694052 |
| OCLC Number: | 64742532 |
| Notes: | Previous ed.: 2003. |
| Description: | xxviii, 550 p. : col. ill. ; 27 cm. |
| Contents: | Part I- Internet marketing fundamentals CHAPTER 1 Introduction to Internet marketing CHAPTER 2 The Internet micro-environment CHAPTER 3 The Internet macro-environment Part II- Internet strategy development CHAPTER 4 Internet marketing strategy CHAPTER 5 The Internet marketing mix CHAPTER 6 Relationship marketing using the Internet Part III-Internet marketing: implementation and practice CHAPTER 7 Delivering online service quality CHAPTER 8 Interactive marketing communications CHAPTER 9 NEW NAME! Improving E-Marketing Performance CHAPTER 10 Business-to-Consumer Internet marketing CHAPTER 11 Business-to-Business Internet Marketing |
| Responsibility: | David Chaffey ... [et al.]. |
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Related Subjects:(6)
- Internet marketing.
- Internet.
- Lehrbuch.
- Telemarketing.
- Marketing sur Internet.
- Commerce électronique.
