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The Internet publicity guide : how to maximize your marketing and promotion in cyberspace

Author: V A Shiva
Publisher: New York : Allworth Press, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote  Read more...
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Genre/Form: Directories
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: V A Shiva
ISBN: 1880559609 9781880559604
OCLC Number: 37273012
Notes: Includes index.
Description: xv, 207 pages : illustrations ; 23 cm
Contents: Introduction: Vision --
Pt. 1. Internet. 1. The Vehicle. 2. Tools of the Trade. 3. Getting On. 4. Being On. 5. Setting Up Shop. 6. Security. 7. Copyright --
Pt. 2. Publicity. 8. The Basics. 9. New Media. 10. Designing the Website. 11. Getting Visitors to Your Site. 12. Anatomy of Search Engines. 13. Advanced Netiquette. 14. Taking Advantage of Discussion Groups. 15. Hiring a Cyber-PR Agent. 16. How to Measure the Effectiveness of Publicity --
Pt. 3. Community. 17. State of the Internet Community. 18. Building Critical Mass. 19. Demographics. 20. Intelligent Agents. 21. Internet Directories and Communities. 22. Internet Publicity Resources --
App. Media List --
Glossary: Internet Terms.
Responsibility: V.A. Shiva.
More information:

Abstract:

The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.

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