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Internet survey methodology

Author: Charles V Balch
Publisher: Newcastle, UK : Cambridge Scholars, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles V Balch
ISBN: 9781443819824 1443819824
OCLC Number: 603067148
Description: xii, 150 pages : illustrations ; 22 cm
Contents: Introduction to Internet surveys --
Internet survey design considerations --
Software development.
Responsibility: by Charles V. Balch.

Abstract:

This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no  Read more...

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