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Internet world guide to webcasting

Author: Peggy Miles
Publisher: New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Using the latest generation of Web technology, you can build your own "television" or "radio" network as an Internet Broadcaster. It's called "webcasting," and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peggy Miles
ISBN: 0471242179 9780471242178
OCLC Number: 38126032
Notes: "Wiley Computer Publishing."
Description: xxv, 422 pages : illustrations ; 24 cm
Contents: Ch. 1. What Is Webcasting? Ch. 2. Business Opportunities for Webcasting Ch. 3. Webcasting Technologies Ch. 4. Developing a Webcasting Website Ch. 5. Developing Content Ch. 6. Marketing and Promotion Ch. 7. Managing Your Website Ch. 8. Legal and Regulatory Issues in Webcasting App. A. Webcasting Industry Associations App. B. Marketing and Promotion.
Responsibility: Peggy Miles.
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Abstract:

This title presents a complete guide to broadcasting on the Web. Throughout, the author provides case examples of companies already using Webcasts for marketing, sales, entertainment, distance  Read more...

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