skip to content
Interpretive consumer research Preview this item
ClosePreview this item
Checking...

Interpretive consumer research

Author: Elizabeth Caldwell Hirschman
Publisher: Provo, UT : Association for Consumer Research, ©1989.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Interpretive consumer research.
Provo, UT : Association for Consumer Research, c1989
(OCoLC)629139878
Document Type: Book
All Authors / Contributors: Elizabeth Caldwell Hirschman
ISBN: 0915552205 9780915552207
OCLC Number: 19535042
Description: x, 209 p. ; ill. ; 28 cm.
Contents: Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson --
On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson --
The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson --
The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson --
Literary explication : a methodology for consumer research / Barbara B. Stern --
The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon --
Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk. Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi --
Advertising resonance : a semiological perspective / Edward F. McQuarrie --
Materialism and the modern U.S. Christmas / Russell W. Belk --
The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera --
Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath --
"Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken --
Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt. Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout.
Responsibility: Elizabeth C. Hirschman, editor.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/19535042>
library:oclcnum"19535042"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/19535042>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Études de motivation."
schema:about
rdf:typeschema:Intangible
schema:name"Consommateurs--Préférences."
schema:about
schema:about
schema:about
schema:contributor
schema:copyrightYear"1989"
schema:datePublished"1989"
schema:description"Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson -- On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson -- The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson -- The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson -- Literary explication : a methodology for consumer research / Barbara B. Stern -- The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon -- Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk."
schema:description"Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout."
schema:description"Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi -- Advertising resonance : a semiological perspective / Edward F. McQuarrie -- Materialism and the modern U.S. Christmas / Russell W. Belk -- The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera -- Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath -- "Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken -- Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt."
schema:exampleOfWork<http://worldcat.org/entity/work/id/21723446>
schema:inLanguage"en"
schema:name"Interpretive consumer research"
schema:numberOfPages"209"
schema:publisher
rdf:typeschema:Organization
schema:name"Association for Consumer Research"
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.