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Interpretive consumer research

Author: Elizabeth Caldwell Hirschman
Publisher: Provo, UT : Association for Consumer Research, ©1989.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Interpretive consumer research.
Provo, UT : Association for Consumer Research, ©1989
(OCoLC)629139878
Document Type: Book
All Authors / Contributors: Elizabeth Caldwell Hirschman
ISBN: 0915552205 9780915552207
OCLC Number: 19535042
Description: x, 209 pages : illustrations ; 28 cm
Contents: Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson --
On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson --
The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson --
The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson --
Literary explication : a methodology for consumer research / Barbara B. Stern --
The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon --
Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk. Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi --
Advertising resonance : a semiological perspective / Edward F. McQuarrie --
Materialism and the modern U.S. Christmas / Russell W. Belk --
The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera --
Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath --
"Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken --
Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt. Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout.
Responsibility: Elizabeth C. Hirschman, editor.

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