跳至内容
Interpretive consumer research
關閉線上預覽

Interpretive consumer research

作者： Elizabeth Caldwell Hirschman
出版商： Provo, UT : Association for Consumer Research, ©1989.
版本/格式：  圖書 : 英語檢視所有的版本和格式
評定級別：

(尚未評分) 0 附有評論 - 成爲第一個。

 

在圖書館查尋

正在檢索... 正在查尋有此資料的圖書館...

詳細書目

其他的實體格式： Online version:
Interpretive consumer research.
Provo, UT : Association for Consumer Research, c1989
(OCoLC)629139878
文件類型： 圖書
所有的作者/貢獻者： Elizabeth Caldwell Hirschman
ISBN: 0915552205 9780915552207
OCLC系統控制編碼： 19535042
描述： x, 209 p. ; ill. ; 28 cm.
内容： Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson --
On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson --
The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson --
The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson --
Literary explication : a methodology for consumer research / Barbara B. Stern --
The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon --
Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk. Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi --
Advertising resonance : a semiological perspective / Edward F. McQuarrie --
Materialism and the modern U.S. Christmas / Russell W. Belk --
The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera --
Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath --
"Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken --
Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt. Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout.
責任： Elizabeth C. Hirschman, editor.

評論

讀者提供的評論

標籤

所有的讀者標籤 (1)

檢視最熱門的標籤，呈現的形式是： 標籤我的最愛清單 | 標籤雲（tag cloud）

確認申請

你可能已經申請過這份資料。若還是想申請，請選確認。

連結資料


<http://www.worldcat.org/oclc/19535042>
library:oclcnum"19535042"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/19535042>
rdf:typeschema:Book
rdfs:seeAlso
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Consommateurs--Préférences."
schema:about
rdf:typeschema:Intangible
schema:name"Études de motivation."
schema:about
schema:contributor
schema:copyrightYear"1989"
schema:datePublished"1989"
schema:description"Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson -- On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson -- The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson -- The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson -- Literary explication : a methodology for consumer research / Barbara B. Stern -- The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon -- Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk."
schema:description"Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout."
schema:description"Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi -- Advertising resonance : a semiological perspective / Edward F. McQuarrie -- Materialism and the modern U.S. Christmas / Russell W. Belk -- The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera -- Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath -- "Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken -- Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt."
schema:inLanguage"en"
schema:name"Interpretive consumer research"
schema:numberOfPages"209"
schema:publisher
rdf:typeschema:Organization
schema:name"Association for Consumer Research"
關閉視窗

請登入WorldCat 

没有帳號嗎？你可很容易的 建立免費的帳號.

取消 忘了密碼嗎？