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Intersection : how enterprise design bridges the gap between business, technology, and people

Autor Milan Guenther
Vydavatel: [Place of publication not identified] : Morgan Kaufmann, 2012.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the  Přečíst více...
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Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Guenther, Milan.
Intersection.
Waltham, MA : Elsevier, ©2013
(DLC) 2012030725
(OCoLC)793581648
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: Milan Guenther
ISBN: 9780123884350 0123884357 9780123884411 0123884411
OCLC číslo: 812529128
Poznámky: Title from publisher data.
Popis: 1 online resource
Odpovědnost: Milan Guenther.

Anotace:

Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's  Přečíst více...

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