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Intersection : how enterprise design bridges the gap between business, technology, and people

Autore: Milan Guenther
Editore: [S.l.] : Morgan Kaufmann, 2012.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the  Per saperne di più…
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Genere/forma: Electronic books
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Milan Guenther
ISBN: 9780123884350 0123884357
Numero OCLC: 812529128
Descrizione: 1 online resource.
Responsabilità: Milan Guenther.

Abstract:

Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's  Per saperne di più…

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"Cookery books, these days, are all about design: white space, multiple typefaces, mysterious symbols in the margin and the occasional coloured page. Milan Guenther's book seems to have adopted this Per saperne di più…

 
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