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Introducing SEO : your quick-start guide to effective SEO practices

Author: Aravind Shenoy; Anirudh Prabhu
Publisher: [United States] : Apress, New York, NY : Distributed to the book trade worldwide by Springer Science+Business Media 2016. ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Your easy-to-digest brief introduction to SEO (search engine optimization)--an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques and concepts that enable you to get to grips with the fundamental aspects of search engine optimization."--Back cover.
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Document Type: Book
All Authors / Contributors: Aravind Shenoy; Anirudh Prabhu
ISBN: 9781484218532 1484218531
OCLC Number: 936011265
Description: xxi, 132 pages : illustrations ; 24 cm
Contents: Introduction to SEO --
Search engines --
Ranking in SEO --
Introducing the Google tools suite --
Obstacles in SEO --
Sitemaps --
Keyword research and strategy --
Link building --
Content considerations --
SEO hub : utilities and toolsets --
Social media marketing and SEO.
Responsibility: Aravind Shenoy, Anirudh Prabhu.

Abstract:

"Your easy-to-digest brief introduction to SEO (search engine optimization)--an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques and concepts that enable you to get to grips with the fundamental aspects of search engine optimization."--Back cover.

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