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Introduction to agribusiness marketing

Author: George J Seperich; Michael W Woolverton; James G Beierlein
Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Seperich, George J., 1944-
Introduction to agribusiness marketing.
Englewood Cliffs, NJ : Regents/Prentice Hall, ©1994
(OCoLC)624998707
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George J Seperich; Michael W Woolverton; James G Beierlein
ISBN: 0134863828 9780134863825
OCLC Number: 27973864
Notes: Includes glossary.
Description: xviii, 298 pages : illustrations ; 24 cm
Contents: Part I. Introduction to agribusiness marketing management --
Part II. Understanding of marketing environment --
Part III. Agricultural marketing system --
Part IV. Agribusiness marketing management --
Part V. Organization and management of marketing functions.
Responsibility: George J. Seperich, Michael W. Woolverton, James G. Beierlein.

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