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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Gareth R Jones |
| ISBN: | 0073524565 0073224367 9780073524566 9780073224367 9780071108195 007110819X 9780071106788 0071106782 |
| OCLC Number: | 62282544 |
| Description: | xv, 507, G-10, N-5, PC-1, I-17 p. : col. ill. ; 28 cm. + 1 DVD-ROM (4 3/4 in.) |
| Contents: | What is business? -- The evolution of business -- Entrepreneurs, managers, and employees -- Multinationals and the global environment of business -- Business ethics and the legal environment of business -- Leadership, influence, and the communication of business -- Motivating and managing people and groups in business organizations -- The structure and culture of a business organization -- Information technology and E-commerce : managing information, knowledge, and business relationships -- Marketing and product development : creating and positioning goods and services -- Sales, distribution, and customer relationship management : reaching and satisfying customers -- Operations and materials management : managing the production and flow of goods and services -- Human resource management : acquiring and building employees' skills and capabilities -- Accounting : measuring how efficiently and effectively resources are creating value and profit -- Finance : balancing risk and return to increase profitability. |
| Responsibility: | Gareth R. Jones. |
| More information: |
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