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Introduction to business : how companies create value for people
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Introduction to business : how companies create value for people

Author: Gareth R Jones
Publisher: Boston : McGraw-Hill/Irwin, ©2007.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

Presenting the points in a narrative style without overwhelming the students with excessive detail, this work, in contrast to the traditional survey approach in the market, provides a foundation to  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gareth R Jones
ISBN: 0073524565 0073224367 9780073524566 9780073224367 9780071108195 007110819X 9780071106788 0071106782
OCLC Number: 62282544
Description: xv, 507, G-10, N-5, PC-1, I-17 p. : col. ill. ; 28 cm. + 1 DVD-ROM (4 3/4 in.)
Contents: What is business? --
The evolution of business --
Entrepreneurs, managers, and employees --
Multinationals and the global environment of business --
Business ethics and the legal environment of business --
Leadership, influence, and the communication of business --
Motivating and managing people and groups in business organizations --
The structure and culture of a business organization --
Information technology and E-commerce : managing information, knowledge, and business relationships --
Marketing and product development : creating and positioning goods and services --
Sales, distribution, and customer relationship management : reaching and satisfying customers --
Operations and materials management : managing the production and flow of goods and services --
Human resource management : acquiring and building employees' skills and capabilities --
Accounting : measuring how efficiently and effectively resources are creating value and profit --
Finance : balancing risk and return to increase profitability.
Responsibility: Gareth R. Jones.
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