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Introduction to Communication Studies.

Author: Fiske, John.
Publisher: Taylor & Francis 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.  Read more...
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Details

Genre/Form: Electronic resource
Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fiske, John.
ISBN: 9780203837382 020383738X 1282929690 9781282929692
OCLC Number: 741356605
Description: 1 online resource
Contents: Cover --
TITLE --
COPYRIGHT --
CONTENTS --
LIST OF PLATES --
ACKNOWLEDGEMENTS --
WHY FISKE STILL MATTERS --
STRUCTURALISM AND SEMIOTICS, FISKE-STYLE --
NOTES ON CONTRIBUTORS --
GENERAL EDITORS PREFACE --
AUTHORS NOTE --
INTRODUCTION: WHAT IS COMMUNICATION? --
1 COMMUNICATION THEORY --
2 OTHER MODELS --
3 COMMUNICATION, MEANING, AND SIGNS --
4 CODES --
5 SIGNIFICATION --
6 SEMIOTIC METHODS AND APPLICATIONS --
7 STRUCTURALIST THEORY AND APPLICATIONS --
8 EMPIRICAL METHODS --
9 IDEOLOGY AND MEANINGS --
CONCLUSION --
REFERENCES --
BIBLIOGRAPHY --
INDEX.

Abstract:

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. <STRONG>How can we study communication? What are the main theories and methods of approach?</STRONG> This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

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