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Introduction to electronic commerce.

Author: Efraim Turban; David R King; Judy Lang
Publisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2010.
Edition/Format:   Print book : English : 3rd ed., International versionView all editions and formats
Summary:
"Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal  Read more...
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Document Type: Book
All Authors / Contributors: Efraim Turban; David R King; Judy Lang
ISBN: 9780138010140 0138010145
OCLC Number: 749336724
Notes: Previous edition: published as Introduction to e-commerce. 2003.
Description: 1 volume : illustrations ; 26 cm
Contents: Pt. 1. Introduction to e-commerce and e-marketplaces --
1. Overview of electronic commerce --
2. E-marketplaces: mechanisms, tools, and impacts of e-commerce --
Pt. 2. Internet consumer retailing --
3. Retailing in electronic commerce: products and services --
4. Online consumer behavior, market research, and advertisment --
Pt. 3. Business-to-business e-commerce --
5. B2B e-commerce --
6. Innovative EC systems: from e-government and e-learning to C2C e-commerce and collaborative commerce --
Pt. 4. Other EC models and applications --
7. The Web 2.0 environment and social networks --
8. Mobile computing and commerce --
Pt. 5. EC support services --
9. E-commerce security and fraud protection --
10. Electronic commerce payment systems --
Pt. 6. Strategy and implementation --
11. EC strategy and implementation: justification, globalization, SMEs, and regulatory and ethical issues --
Online Pt. 7. Applications and site development --
12. Launching a successful online business and EC projects --
Online Appendices. A. E-commerce and supply chains --
B. Electronic customer relationship management (E-CRM) --
Online tutotrial. T1. E-business plan.

Abstract:

"Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives."--Publisher's website.

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