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An Introduction to Fashion Merchandising

Author: Lynne D Schwabe; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2006], ©1991.
Series: Fashion merchandising (Cambridge)
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele. Interviews with  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
Schwabe, Lynne D., 1991
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Lynne D Schwabe; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 827680707
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on July 29, 2006.
Title from distributor's description.
Target Audience: 9 & up.
Description: 1 streaming video file (45 min.) : sound, color, digital file.
Contents: The Process of Selling Fashion (2:46) --
Fashion at the Wholesale Level: The Designer (2:05) --
Designing and Merchandising Fashion (2:22) --
Considerations in Fashion Design (1:50) --
Success as a Fashion Designer (2:27) --
Challenges and Benefits of a Career in Fashion Design (2:04) --
Showcasing Fashion at the Wholesale Level (2:47) --
Selling Fashion to Wholesale Buyers (2:36) --
Fashion Industry Sales Representatives (5:03) --
The Role of Fashion Resident Buying Offices (2:33) --
Fashion Resident Buying Office Services (4:41) --
A Fashion Career as a Resident Buyer (4:04) --
Personality and Skills for a Fashion Industry Career (3:23) --
Passion for the Fashion Industry (2:40) --
A Fashion Career as a Retail Buyer (2:53) --
Keeping Up with the Fashion Industry (2:03) --
Pros and Cons of a Fashion Career (1:26) --
A Career as a Retail Fashion Coordinator (2:09) --
A Career as a Fashion Sales Associate (2:09) --
Success in the Fashion Industry (2:43).
Series Title: Fashion merchandising (Cambridge)
Responsibility: Schwabe, Lynne D.

Abstract:

This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele. Interviews with wholesale and retail professionals in all areas of production and sales reveal the challenges and drawbacks of careers in fashion merchandising.

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