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Introduction to integrated marketing communications

Author: Ludi Koekemoer
Publisher: Claremont [South Africa] : Juta, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Looks at the variety of marketing communication tools used by advertising agencies in pursuing brand success. This title also considers and discusses various technologies and opportunities provided  Read more...

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Document Type: Book
All Authors / Contributors: Ludi Koekemoer
ISBN: 9780702177934 0702177938
OCLC Number: 709554016
Description: 233 pages ; 25 cm
Contents: The Integrated Marketing Communication mix; Principles of Communication; Planning the Advertising campaign; Advertising Media and Media planning; Principles of Advertising; Principles of Personal Selling; Principles of Sales Promotion; Principles of Direct Marketing; Principles of Public Relations; Principles of Sponsorship; Principles of Digital Marketing.
Responsibility: editor: Ludi Koekemoer.

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