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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Sonia El Kahal
|Description:||xxi, 221 p. : ill. ; 25 cm.|
|Contents:||Part 1 The International environment of international business: analyzing the environment of international business; political risk analysis; legal environment analysis; the socio-cultural environment of international business; the financial environment of international business. Part 2 The internationalization of business: the internationalization of trade; modern theories of the firm; the changing relationship between governments and firms. Part 3 The globalization of business operations and management: International human resource management; International marketing; global strategic management. Part 4 Business in the single European market: the creation of the single European market; from economic to political union; business strategies for the single European market; doing business in Eastern and central Europe.|
|Responsibility:||Sonia El Kahal.|
- International business enterprises -- Management.
- International business enterprises -- European Economic Community countries -- Management.
- International finance.
- International trade.
- International business
- Internationale ondernemingen.
- Internationale handel.
- Internationales Management.
- Multinationales Unternehmen.
- Europe -- European Economic Community countries.