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Introduction to international business

Author: Sonia El Kahal
Publisher: London ; New York : McGraw-Hill, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A study of international business in a socio-political and multicultural context. This work analyzes the factors that produce a global environment: economy and trade - especially privatization and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sonia El Kahal
ISBN: 0077078713 9780077078713
OCLC Number: 29951819
Description: xxi, 221 p. : ill. ; 25 cm.
Contents: Part 1 The International environment of international business: analyzing the environment of international business; political risk analysis; legal environment analysis; the socio-cultural environment of international business; the financial environment of international business. Part 2 The internationalization of business: the internationalization of trade; modern theories of the firm; the changing relationship between governments and firms. Part 3 The globalization of business operations and management: International human resource management; International marketing; global strategic management. Part 4 Business in the single European market: the creation of the single European market; from economic to political union; business strategies for the single European market; doing business in Eastern and central Europe.
Responsibility: Sonia El Kahal.

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