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An introduction to marketing plans : how to prepare them, how to use them

Author: Malcolm McDonald; Cranfield School of Management.; Elsevier Applied Science (Publisher); Butterworth-Heinemann (Firm)
Publisher: [London] : Elsevier/Butterworth-Heinemann, [2005?]
Edition/Format:   DVD video : PAL color broadcast system : EnglishView all editions and formats
Database:WorldCat
Summary:
This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Malcolm McDonald; Cranfield School of Management.; Elsevier Applied Science (Publisher); Butterworth-Heinemann (Firm)
ISBN: 0750667516 9780750667517
OCLC Number: 62077946
Performer(s): Instructor, Malcolm McDonald.
Description: 1 videodisc (190 min.) : sd., col. ; 4 3/4 in.
Details: DVD; region 0, PAL.
Contents: Introduction --
Understanding the marketing process --
The marketing planning process --
The marketing planning process II : removing the myths --
The customer and market audit --
The product audit --
Setting marketing objectives and strategies --
The communications plan 1 --
The communications plan 2 : the sales plan --
The pricing plan --
The distribution plan --
Marketing information, forcasting and organisation --
Designing and implementing a marketing planning system.
Responsibility: Cranfield School of Management.

Abstract:

This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system.

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