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Introduction to mass communications

Author: Warren Kendall Agee; Phillip H Ault; Edwin Emery
Publisher: New York : Longman, ©1997.
Edition/Format:   Print book : English : 12th edView all editions and formats
Summary:
"The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete  Read more...
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Document Type: Book
All Authors / Contributors: Warren Kendall Agee; Phillip H Ault; Edwin Emery
ISBN: 0673980820 9780673980823
OCLC Number: 34321033
Description: xviii, 574 pages : illustrations ; 24 cm
Contents: pt. 1. The Media's Crucial Role --
Issue One: Sex and Violence: Are the Media Weakening Public Morality? --
pt. 2. The Print Media --
Issue Two: Ethics: Do the Media Maintain Satisfactory Standards of Social Responsibility? --
pt. 3. Radio and Popular Music --
Issue Three: Who Owns the Media? --
pt. 4. The Visual Electronic and Film Media --
Issue Four: Credibility: Can We Trust the Media? --
pt. 5. The Persuasive Professions --
Issue Five: Legal Environment: Are the Media Restricted by Too Many Laws? --
pt. 6. Communications Worldwide --
App.: Job Opportunities in the Media.
Responsibility: Warren K. Agee, Phillip H. Ault, Edwin Emery.

Abstract:

This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using  Read more...

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   schema:reviewBody ""The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O.J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts."--Jacket." ;
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